LetAdmin works for any letting agency. But we're focused on serving a specific market segment.
Why? Because when you try to serve everyone, you serve no one well. We're building features, pricing, and messaging for the agencies that get the most value from what we do.
Here's exactly who we're targeting—and why you might be a perfect fit.
You're a Perfect Fit If...
1. You Manage 50+ Properties
Too small (under 50 properties): You can probably still handle everything manually. LetAdmin would be overkill.
Just right (50-500 properties): You're at the inflection point. Growth means hiring more people—unless you automate the work instead.
Larger portfolios (500+ properties): LetAdmin scales with you. Our platform handles high-volume operations—we're just not marketing to enterprise chains.
Sweet spot: 100-600 properties. You're big enough that admin work is drowning you, and automation delivers immediate ROI.
2. You're Single-Branch or Small Multi-Branch
LetAdmin is built for:
- One branch, one location
- Small multi-branch operations (1-5 branches)
- Family businesses without corporate structure
- Teams of 2-20 people
LetAdmin is NOT built for:
- Corporate chains with 10+ branches
- Franchises with complex hierarchies
- Agencies with procurement departments and layers of management
If you have a "head office" with regional managers managing other managers, we're probably not for you.
3. Your Team Is Buried in Non-Revenue Work
Look around your office right now. Who's doing what?
You know there's a problem when:
- Your best people are chasing certificates instead of talking to landlords
- Property managers spend more time on data entry than on relationships
- Everyone's busy, but not with work that grows the business
- Growth feels impossible without hiring — but hiring just adds more people doing admin
The old model says: More properties → more staff → flat margins forever.
The new model says: More properties → same staff focused on revenue work → margins that compound.
If you're thinking "my team should be spending their time on landlords and tenants, not admin," that's us.
4. You Want Your Team Focused on Relationships
A modern letting agency only makes money from four things:
- Finding landlords
- Winning landlords
- Keeping landlords
- Carrying out in-person viewings
Everything else is operational weight. Necessary, but not revenue-generating.
LetAdmin handles the operational weight:
- Enquiries and lead follow-up (automated, 24/7)
- Tenant communications (AI drafts, you approve)
- Compliance tracking (automatic, never miss a deadline)
- Inspections (digital, mobile-first)
- Maintenance coordination (automated workflows)
- Chasing (arrears, references, contractors)
Your team stays in control. They make the decisions. LetAdmin handles the execution.
Result: Your people are calm, present, unhurried — focused on the landlords and tenants who pay your bills.
People buy people. LetAdmin makes sure yours are available.
5. You're Lettings-Focused
LetAdmin handles everything letting agents need:
- Lead capture and automated follow-up
- Tenant communications and portal
- Compliance tracking (Gas Safety, EPC, EICR, etc.)
- Property inspections (mobile + desktop)
- Maintenance workflows and contractor management
- Landlord reporting and communications
- Financial reporting and rent collection
- Document management and digital signatures
- Viewing scheduling and tenant screening
- Marketing and portal integrations (Rightmove, OnTheMarket, etc.)
Estate agency features: Coming soon. We're lettings-first, but sales features are on the roadmap.
If you do both lettings and sales, LetAdmin will handle both—lettings features are live at launch, sales features coming 2027.
6. You're Tired of Terrible Software
You've used Reapit, Alto, or Jupix and you hate it because:
- Bloated with features you'll never use
- Designed for corporate agencies, not independents
- Expensive and frustrating
- Support is useless (people reading scripts who don't understand lettings)
LetAdmin is different:
- Built by a letting agent who uses it daily
- No bloat—only features we actually need
- Priced for independents (£325-£590/month, not thousands)
- Support from people who've done viewings, inspections, and tenant queries
If you've ever thought "this software was clearly built by someone who's never managed a property," LetAdmin is for you.
Who We're NOT Targeting (But You Can Still Use LetAdmin)
To be clear: LetAdmin will work for these agencies. We're just not building our marketing, pricing, or roadmap around them:
Corporate Chains (10+ Branches)
Why we're not targeting you: You probably have existing enterprise contracts, procurement processes, and complex approval chains. Our sales cycle doesn't fit your buying process.
But: If you want to use LetAdmin anyway, it'll work fine. The software scales.
Very Small Agencies (Under 50 Properties)
Why we're not targeting you: At 20-30 properties, you can probably handle everything manually without major pain points.
But: If you're ambitious and want to grow your portfolio quickly, LetAdmin gives you the infrastructure to scale from day one. Instead of building manual processes that break at 100 properties, you start with automation that supports 500+ properties. You're investing in growth capacity, not just solving today's problems.
Sales-Only Agencies (Right Now)
Why we're not targeting you: We're lettings-first at launch. Sales features are coming in 2027, but if you need them immediately, we're not ready yet.
But: If you're willing to wait for sales features in 2027, LetAdmin will handle everything you need once they launch.
The Ideal LetAdmin Customer
Here's the profile:
Agency size: 50-600 properties (one branch or small multi-branch)
Current challenge: "My team spends most of their time on work that doesn't grow the business. I know they should be focused on landlords and tenants."
Desired outcome: "I want my team doing revenue work — finding, winning, and keeping landlords — while the operational side runs itself."
Business model: Owner-operated, lean, profitable, no interest in becoming a corporate chain
Current software: Using Reapit/Alto/Jupix and hating it, or cobbling together spreadsheets and manual processes
Ideal scenario: Redeploy 25+ hours/week from admin to relationship work. Grow revenue without growing headcount.
That's who we built LetAdmin for.
How to Know If LetAdmin Is Right for You
Ask yourself:
- Am I managing 50-600 properties? (Yes = good fit)
- Is my team spending too much time on admin instead of landlords and tenants? (Yes = good fit)
- Am I lettings-focused (not primarily sales)? (Yes = good fit)
- Do I want software to DO the work, not just track it? (Yes = good fit)
- Am I an independent/small agency, not a corporate chain? (Yes = good fit)
If you answered "yes" to 4-5 of those questions, LetAdmin is built for you.
What Happens Next
Launch: August 2026
Priority list: Join the priority list — founder pricing (£325/month) is limited to the first 25 customers.
By joining the priority list, you'll get:
- Build updates (what we're building, what we're learning)
- First access when we launch (August 2026)
The Bottom Line
LetAdmin is for independent letting agencies (50-600 properties) who want their team focused on landlords and tenants, not admin.
If you look around your office and see talented people buried in work that doesn't grow the business, we're building exactly what you need.
If that's not you, no hard feelings. There are other tools better suited to your situation.
But if it is you — welcome. LetAdmin runs the business. Your people grow it.
Paul runs Phillip James Lettings (400+ properties, Sussex) and builds software. LetAdmin launches August 2026. Join the priority list at letadmin.com/priority-list.