Most SaaS companies launch in stealth. Build for 18 months. Raise VC money. Hire a marketing team. Launch with a bang.
We're doing the opposite.
We're building LetAdmin in public. From day one. In front of everyone.
This article explains why, what you can expect, and how you can follow along.
Why Build in Public?
Three reasons:
1. Transparency Over Marketing Theatre
I'm tired of marketing that sounds like it was written by a committee:
"Revolutionizing the property management space with cutting-edge AI-powered solutions that empower letting professionals to unlock unprecedented growth through seamless digital transformation."
That's not how real people talk. And it's not how we operate.
Building in public means:
- You see what we're actually building (not just polished screenshots)
- You see what goes wrong (bugs, mistakes, pivots)
- You see our actual progress (weekly updates, not quarterly press releases)
- You see the real business (metrics, revenue, customer count—when we have them)
No spin. No corporate speak. Just reality.
2. Accountability
When you build in public, you can't hide.
If we say "we're launching in August 2026," everyone knows. We're accountable to that date.
If we say "LetAdmin saves 25 hours/week," we'll prove it with real data from real agencies.
If we make a mistake (and we will), we'll own it publicly and explain what we learned.
Building in public keeps us honest.
3. Better Product
The best product feedback comes from the people who'll actually use it.
By building publicly, we're creating a feedback loop with letting agents before launch:
- "Here's what we're building this month—thoughts?"
- "We're deciding between Feature A and Feature B—which matters more to you?"
- "This is what lead follow-up automation looks like—does this actually help?"
Your feedback shapes the product. Not a roadmap we dreamed up in a vacuum.
What "Building in Public" Actually Means
Here's what you'll see:
Weekly Development Updates
Every week (Sunday), we publish:
- What we built this week
- What we learned
- What's coming next week
- Any challenges or mistakes
These aren't marketing posts. They're actual dev logs.
Example topics you'll see:
- "How we built automated Rightmove lead follow-up"
- "Why we switched from X to Y for tenant communications"
- "This feature took 3x longer than expected—here's why"
- "We shipped broken code and here's what happened"
Real progress. Real problems. Real solutions.
Behind-the-Scenes Numbers
When we have metrics worth sharing, we share them:
- How many agencies are on the waitlist
- Time saved per agency (when we have beta users)
- Conversion rates on automated lead follow-up
- Cost to run the platform per customer
- Revenue, MRR, churn (post-launch)
Not because we want to brag. Because transparency is the entire point.
Product Decisions In Public
Major decisions will be discussed publicly:
- "Should we build Feature X or Feature Y first?"
- "Here's why we're pricing at £325/month instead of £199"
- "We're considering adding integrations with X—worth it?"
You'll see the reasoning behind decisions, not just the final announcement.
Honest Mistakes
When things go wrong (and they will), we'll share it:
- "We pushed a bug that broke X—here's what happened and how we fixed it"
- "This feature took 4 weeks instead of 1—here's what we underestimated"
- "We thought customers wanted X, but they actually want Y—here's what we learned"
No covering up mistakes. No corporate PR spin. Just honesty.
What You Won't See
Building in public doesn't mean sharing everything:
Customer data: We'll never share customer-specific information without permission. Aggregated, anonymized metrics only.
Security details: We won't discuss specific security implementations (that would be stupid).
Competitive intel: We won't share our entire codebase or proprietary algorithms. Building in public ≠ giving away the secret sauce.
Drama: No inside gossip, no vague-posting about competitors, no manufactured controversy for clicks.
Just substantive updates about building a real business.
How You Can Follow Along
1. Join the Priority List
Get notified when we launch + monthly build updates via email:
Be first in line when we launch.
2. Read Weekly Updates Here
Every Sunday, new build update published on this site.
Subscribe here: [RSS feed coming soon]
3. Email Us Directly
Got questions? Feedback? Ideas?
Email: contact@letadmin.com
I read and respond to every email personally. (For now. If we hit 10,000 emails/day, I'll hire help. But we're not there yet.)
The Commitment
Here's what we're committing to:
- Weekly updates (every Sunday, published here)
- Honest metrics (when we have them worth sharing)
- Real progress (not marketing theatre)
- Transparent decisions (you'll see why we choose X over Y)
- Own our mistakes (when we screw up, we'll say so)
This is our operating philosophy. Not a marketing gimmick.
Why This Matters For You
If you're on the fence about LetAdmin, building in public gives you visibility into whether we're legit:
- You'll see if we're actually building what we promised
- You'll see if we're hitting our milestones (or not)
- You'll see if we're listening to feedback from agents
- You'll see how we handle problems when things go wrong
By launch (August 2026), you'll have 9 months of evidence to decide if we're worth trying.
No "trust us, we're awesome" marketing. Just proof.
What's Coming Next
Here's the roadmap for the next 10 months:
Now - December 2025: Core platform build
- Multi-tenancy architecture
- Property data model
- User authentication
- Basic dashboard
January - March 2026: Automation features
- Rightmove lead capture + auto-response
- Tenant communication workflows
- Compliance tracking system
- Inspection mobile app
April - May 2026: Beta testing
- Select 5 agencies for beta program
- Real-world testing at Phillip James + beta agencies
- Gather feedback, fix bugs, improve UX
June - July 2026: Pre-launch prep
- Onboarding flow refinement
- Documentation + support materials
- Marketing assets (case studies, testimonials)
- Infrastructure scaling prep
August 2026: Public launch
Every week along the way, we'll publish what we're working on.
The Bottom Line
We're building LetAdmin in public because:
- Transparency beats marketing theatre
- Accountability keeps us honest
- Better product comes from real feedback
You'll see exactly what we're building, how we're building it, and whether we're hitting our goals.
By launch, you'll have months of evidence to decide if we're legit.
No hype. No bullshit. Just honest updates about building software for letting agents.
Welcome to the journey.
Follow Along
- Join priority list: letadmin.com/priority-list
- Weekly updates: Published here every Sunday
- Email us: contact@letadmin.com
Join the priority list for early access.
Paul runs Phillip James Lettings (400+ properties, Sussex) and builds software. LetAdmin launches August 2026. Join the priority list at letadmin.com/priority-list.