Most SaaS companies say they're "different." Then you use their product and realize it's just Reapit with a fresh coat of paint.
We're actually different. Not because of features (though ours are better). Because of who we compete against.
We Don't Compete With Other Software
LetAdmin's real competition isn't Reapit, Alto, or Jupix.
Our real competition is the old business model — the one where more properties always means more staff, and margins stay flat forever.
Think about it: when you hit 150-200 properties and you're at capacity, the traditional playbook says hire another admin person. £28k/year, plus management headaches, plus the hope that they'll free up your experienced team to do more valuable work.
But that rarely happens. Your best people still end up chasing certificates, typing data, and firefighting admin chaos. The new hire just handles the overflow.
The old model: More properties → more staff → flat margins.
The new model: More properties → same staff → margins that compound as you scale.
LetAdmin makes the new model possible. Not by replacing your people, but by handling all the operational work that doesn't generate revenue — so your team can focus entirely on landlords and tenants.
They make the decisions. LetAdmin handles the execution.
What LetAdmin Actually Does
LetAdmin automates everything in your business that doesn't generate revenue:
1. Lead Follow-Up (Rightmove, OnTheMarket, etc.)
Traditional software:
- Lead arrives in your inbox
- Someone has to manually respond
- If you're busy, response time is 4+ hours
- Conversion rate: meh
LetAdmin:
- Lead arrives, LetAdmin responds in <15 minutes (24/7)
- Uses your templates, your tone, your branding
- Books viewings automatically if criteria match
- Conversion rate: significantly better (because speed matters)
What you save: 10+ hours/week manually responding to leads
2. Tenant Communications
Traditional software:
- Tenant emails you about a maintenance issue
- You read it, draft a response, send it
- Multiply by 200 properties = death by inbox
LetAdmin:
- Tenant submits request through portal
- LetAdmin drafts intelligent response based on context
- You review, approve, send (or let it auto-send for routine stuff)
- Maintenance workflow kicks off automatically
What you save: 8+ hours/week on tenant comms
3. Compliance Tracking
Traditional software:
- Spreadsheet of certificate expiry dates
- Manual reminders to landlords
- Chasing contractors for updated docs
- Hoping nothing falls through the cracks
LetAdmin:
- Automatic tracking of all certificates (EPC, EICR, Gas Safety, etc.)
- Intelligent reminders to landlords (escalating urgency)
- Contractor integration (auto-request renewals)
- Dashboard showing compliance status across entire portfolio
What you save: 5+ hours/week + zero compliance stress
4. Digital Inspections
Traditional software:
- Print inspection template
- Do inspection with paper/pen
- Come back to office, type it up
- Email to landlord with photos attached manually
- Repeat 20 times per month
LetAdmin:
- Mobile app built for property managers
- Capture photos, notes, issues on-site
- Report auto-generates with photos
- Sends to landlord immediately
- Maintenance jobs created automatically from flagged issues
What you save: 3+ hours/week + way less frustration
Total time saved: 25+ hours/week
That's 25 hours your team can spend on landlords and tenants instead of admin.
Why This Approach Is Different
Most Software: Feature-Focused
Traditional property software competes on features:
- "We have bulk SMS!"
- "We integrate with 47 portals!"
- "We have a tenant portal AND a landlord portal!"
They're selling features you might use rather than outcomes you definitely want.
LetAdmin: Outcome-Focused
We compete on outcomes:
- Grow from 150 to 300 properties with the same team
- Redeploy 25+ hours/week from admin to revenue work
- Never miss compliance deadlines (automatic tracking)
- Respond to leads in <15 minutes (24/7 automation)
You don't buy LetAdmin because it has cool features.
You buy LetAdmin because it frees your team to do the work that actually grows your business — finding landlords, winning landlords, keeping landlords.
The Economics
Here's what the new model looks like in practice:
The Old Model (Hiring)
- Admin staff salary: £28,000/year
- Employer NI: £3,500/year
- Pension contributions: £840/year
- Training, holidays, sick days: £2,000/year
- Total: £34,340/year
Plus: management overhead, turnover risk, and your experienced team still ends up doing admin work anyway.
The New Model (LetAdmin)
- LetAdmin: £3,900/year (£325/month founder pricing)
- Handles all non-revenue work automatically
- Your existing team focuses entirely on landlords and tenants
- Works 24/7/365
- Gets smarter over time
The difference isn't just £30,440/year in savings.
It's what your team does with their time. In the old model, they're chasing certificates and typing data. In the new model, they're winning and keeping landlords.
People buy people. LetAdmin makes sure yours are available.
What LetAdmin Is NOT
To be crystal clear about what we're building:
NOT an all-in-one platform. We're not trying to replace your entire tech stack. We integrate with your existing tools (accounting software, portals, etc.) and focus on automation.
NOT for estate agents. We're lettings-only. If you do sales, great—but LetAdmin is built for rental property management, not property sales.
NOT for corporate chains. If you have 50 branches and a procurement department, use Reapit. They're excellent at serving enterprise clients. We're built for owner-operators.
NOT a CRM with features bolted on. We're automation-first. The features exist to support intelligent automation, not the other way around.
Why It Works
Three reasons LetAdmin works where traditional software doesn't:
1. AI That Actually Understands Lettings
We've trained our AI on real letting scenarios:
- How to respond to tenant maintenance requests
- How to follow up Rightmove leads
- How to handle landlord queries
- What compliance actually means
This isn't ChatGPT copy-pasted into a form. It's purpose-built AI for lettings.
2. Built By Letting Agents
I manage 400+ properties. I know what breaks. I know what's annoying. I know what actually matters.
When we build a feature, it's because we need it ourselves at Phillip James.
If we don't use it, we don't build it.
3. Focused Scope
We're not trying to be everything to everyone.
We solve one problem brilliantly: automating everything that doesn't generate revenue, so your team can focus on the work that does.
That's it.
No bloat. No feature creep. No "wouldn't it be cool if we added..."
Just automation that works.
Who This Is For
LetAdmin is for independent letting agencies that:
- Manage 50-600 properties
- Are single-branch or small multi-branch (not corporate chains)
- Know their team should be spending more time on landlords and tenants
- Want to grow without the old model's constraints
- Are tired of software that doesn't actually change how the business runs
If you look around your office and see talented people buried in admin work that doesn't grow the business, LetAdmin is for you.
If you're thinking "I need enterprise features for my 50-branch operation," we're not for you.
What Happens Next
We're building LetAdmin in public. You can follow along on this blog.
Launch: August 2026
Priority list: Join the priority list — founder pricing (£325/month) is limited to the first 25 customers.
The Bottom Line
Most property software tries to do everything for everyone. They fail at most of it.
We're building one thing brilliantly: automation that handles everything that doesn't generate revenue, so your team can focus entirely on landlords and tenants.
If you're an independent agent stuck at 150-200 properties because your team is buried in admin, LetAdmin changes the equation. Grow to 300+ with the same team — but a team that's actually doing revenue work.
LetAdmin runs the business. Your people grow it.
That's what we're building.
Paul runs Phillip James Lettings (400+ properties, Sussex) and builds software. LetAdmin launches August 2026. Join the priority list at letadmin.com/priority-list.