Tuesday, September 9, 2025

Stop Manually Updating Rightmove: Automatic Property Syndication for Letting Agents

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Paul (Founder)

Paul is a software architect and director at Phillip James Lettings, who have arranged thousands of tenancies over twenty years. LetAdmin is what happens when you know both sides.

paul@letadmin.com·Our story
Product Features
LetAdmin automatically syncing property updates to Rightmove and property portals

It's 4:47pm on a Thursday. You've just reduced the rent on the two-bedroom flat on Oak Street by £50 per month to attract more viewings. You update the price in your system, hit save.

Then comes the manual work: Log into Rightmove's portal. Find the property. Update the price. Hit save. Now log into Zoopla. Find the property again. Update the price. Save. Now update your website. Update your agency window display software. Update your internal spreadsheet.

Total time: 54 minutes. And that's if you don't get distracted, make a typo, or forget one of the platforms.

This week, we eliminated that entire workflow. Property updates in LetAdmin now flow automatically to Rightmove, your website, and any other systems you've connected—in under 5 seconds. This article explains how automatic property synchronisation works and why it matters for letting agents trying to manage properties across multiple platforms.

The Problem: Manual Updates Waste Hours Every Week

Most letting agents manage the same property data in 4-7 different places:

  1. Rightmove - Your primary lead source
  2. Zoopla or OnTheMarket - Secondary portals
  3. Your agency website - Direct enquiries
  4. Internal property management software - Records and reporting
  5. Window display software - High street visibility
  6. Printed materials - Brochures, leaflets
  7. Email marketing - Property alerts to applicants

Every property change needs updating in all these places. Price reduction? Update 7 systems. Status change to "Let Agreed"? Update 7 systems. New photos? Upload to 7 systems.

For an agency managing 100-150 properties with typical update frequency (price changes, status changes, new photos, description updates), this creates 12-15 hours of manual synchronisation work every single week.

How Automatic Sync Saves Time: Real-World Example

Before automatic sync (typical workflow):

Scenario: You've reduced rent on Oak Street from £950 to £900/month

  1. Update in your property management system: 3 minutes
  2. Log into Rightmove, find property, update price: 8 minutes
  3. Log into Zoopla, find property, update price: 8 minutes
  4. Update your agency website (CMS login, find listing, edit): 12 minutes
  5. Update window display software: 5 minutes
  6. Update internal spreadsheet for reporting: 4 minutes
  7. Email property mailing list subscribers about price reduction: 14 minutes

Total time: 54 minutes per property update

For an agency making 15 property updates per week (price changes, status changes, new photos), that's 13.5 hours of manual synchronisation work.

With LetAdmin automatic sync:

  1. Update price in LetAdmin: 30 seconds
  2. LetAdmin automatically syncs to:
    • Rightmove (in 2 seconds)
    • Zoopla (in 2 seconds)
    • Your website (in 3 seconds)
    • Any other connected system (in 2-5 seconds each)

Total time: 30 seconds

Time saved per update: 53.5 minutes Time saved per week (15 updates): 13 hours 22 minutes

What Automatic Synchronisation Means for Letting Agents

1. Never Miss an Update Across Platforms

The old way: You update Rightmove but forget to update your website. A prospective tenant sees different prices on different platforms and assumes you're disorganised. They move on to the next agent.

With automatic sync: Update once in LetAdmin. Every platform reflects the change within 5 seconds. Your property information stays consistent everywhere.

2. Faster Response to Market Conditions

The old way: It's Friday at 4:30pm. You realise a property has been on the market for 3 weeks with no viewings. You should reduce the price, but updating all 7 platforms will take an hour, and you're heading home. It waits until Monday. By then, the weekend viewing window is missed.

With automatic sync: Reduce the price in LetAdmin. It's live on Rightmove, Zoopla, and your website before you lock the office door. Weekend viewers see the new competitive price.

3. Eliminate Synchronisation Errors

The old way: Different prices on different portals because someone updated one but not the other. Properties showing as "Available" on Rightmove when they're already "Let Agreed" in your system. Photos on your website that were replaced on Rightmove two weeks ago.

With automatic sync: One source of truth (LetAdmin). Every platform mirrors that truth automatically. Zero synchronisation errors.

4. Reclaim 13+ Hours Per Week

For a typical letting agency managing 100-150 properties:

  • Price changes: 4 per week × 54 minutes = 3.6 hours saved
  • Status changes: 6 per week × 54 minutes = 5.4 hours saved
  • Photo updates: 3 per week × 54 minutes = 2.7 hours saved
  • Description updates: 2 per week × 54 minutes = 1.8 hours saved

Total time saved: 13.5 hours per week

That's nearly two full working days reclaimed every week. Time you can spend on viewings, tenant relationships, landlord communication, or business development.

How It Works: Instant Notifications to Connected Systems

When you update a property in LetAdmin, the system instantly notifies every connected platform about what changed:

Step 1: You make a change

  • Update rent from £950 to £900 in LetAdmin
  • Click "Save"

Step 2: LetAdmin detects what changed

  • System identifies: "Price changed from £950 to £900"
  • Determines which connected systems care about price changes
  • Queues instant notifications

Step 3: Connected systems receive updates

  • Rightmove receives: "Property [reference] price changed to £900"
  • Your website receives same notification
  • Zoopla receives notification
  • All updates happen simultaneously in 2-5 seconds

Step 4: You see confirmation

  • LetAdmin shows: "Property updated and synced to 3 platforms"
  • Optional: View sync history to confirm each platform received the update

This happens automatically. You don't configure webhooks or understand APIs. You just update the property once, and LetAdmin handles distribution to all your platforms.

What Gets Automatically Synced

LetAdmin automatically syncs these property changes:

Price changes:

  • Monthly rent updates
  • Deposit amount changes
  • Fees and charges

Status changes:

  • Available → Let Agreed → Let
  • Off Market → Available
  • Under Offer status

Property details:

  • Descriptions and headlines
  • Bedrooms, bathrooms, property type
  • Available from dates
  • Furnishing status

Photos and media:

  • New photos uploaded
  • Photo order changes (drag to reorder in LetAdmin, order updates on portals)
  • Photo deletions
  • Video tours

Property features:

  • Garden, parking, council tax band
  • EPC ratings
  • Property features and amenities

Every change syncs within 5 seconds. No manual exports, no CSV uploads, no logging into multiple systems.

Reliability: What Happens When Rightmove is Down?

Sometimes external systems have issues. Rightmove's servers might be down for maintenance. Your website might be temporarily offline. What happens to your updates?

LetAdmin automatically handles temporary failures:

  1. Immediate retry: If Rightmove doesn't respond, LetAdmin retries in 1 minute
  2. Progressive backoff: Still no response? Retry in 5 minutes, then 25 minutes, then 2 hours
  3. You're notified: If a sync fails after multiple attempts, you see a clear alert
  4. One-click retry: When the external system is back online, retry with one click
  5. Audit trail: View exactly what was sent, when, and what response was received

You never lose updates. The system ensures every change eventually reaches every platform, even if there are temporary connectivity issues.

Setting Up Automatic Sync: One-Time Configuration

Getting started with automatic sync is straightforward:

For Rightmove:

  1. Install the Rightmove app in LetAdmin
  2. Enter your branch ID and upload your P12 certificate (one time)
  3. Done - all property updates now sync automatically

For your website:

  1. Install the Website Integration app
  2. Provide your website's webhook URL (your developer can provide this)
  3. Done - property updates flow to your site automatically

For other systems:

  1. Check available integrations in the Apps marketplace
  2. Click "Install" on the integration you need
  3. Follow simple configuration prompts
  4. Done - automatic sync activated

Configuration takes 5-10 minutes per platform (one time). After that, everything syncs automatically forever.

We'd Love to Hear from You

How much time do you currently spend manually updating property portals? Be honest—most agents underestimate until they actually track it.

Which property platforms are essential for your agency? Rightmove and what else?

What's the most frustrating part of keeping property information synchronized? Forgetting to update one platform? Different data on different portals? The sheer time it takes?

We're building automatic synchronisation based on what real letting agents need. If there's a platform you need LetAdmin to integrate with, we want to know.

Get in touch: paul@letadmin.com

LetAdmin is in active development, built by letting agents for letting agents. Automatic property synchronisation is being used at Phillip James (370+ properties) and saves approximately 14 hours per week in manual portal updates. If you're interested in seeing how automatic sync works for your agency, we'd love to hear from you.

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