Monday, November 17, 2025

Week 46: Automatic Rightmove Enquiry Capture and Performance Improvements

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Paul (Founder)

Paul is a software architect and director at Phillip James Lettings, who have arranged thousands of tenancies over twenty years. LetAdmin is what happens when you know both sides.

Weekly Summary

This was a big week for LetAdmin.

We launched automatic Rightmove enquiry capture—the #1 most-requested feature from letting agents we've spoken to. No more hunting through emails for tenant enquiries. No more missing leads because you were on a viewing. Rightmove enquiries now flow automatically into LetAdmin, organized, searchable, and ready for instant follow-up.

But that wasn't all. We also added SMS notifications for inspections, made property photos load 80% faster, and polished certificate management based on real-world usage at Phillip James.

Here's what we built and why it matters for letting agents.

The Big One: Automatic Rightmove Enquiry Capture

The problem every letting agent faces:

Rightmove sends enquiries as emails. You're on a viewing, at lunch, or dealing with a maintenance emergency. The enquiry sits in your inbox. By the time you respond 2-3 hours later, the tenant has already booked viewings with three other agents.

First responder wins. Agents who respond within 15-30 minutes book the viewing. Everyone else gets "I've already scheduled viewings, thanks anyway."

What we built:

Forward your Rightmove enquiry emails to LetAdmin. The system automatically:

  • Extracts all tenant information (name, phone, email, move-in date, employment status, pet status)
  • Matches the enquiry to the correct property in your database
  • Displays it in an organized enquiry dashboard
  • Sends you an instant notification (mobile alert or SMS)

You see the enquiry within seconds, respond immediately, book the viewing. Even if you're not in the office.

This is already working at Phillip James (370+ properties). Response times dropped from 2-3 hours to 5-15 minutes. Conversion rate from enquiry to viewing booked increased noticeably.

Read the full article: Automatic Rightmove Enquiry Capture

SMS Notifications for Property Inspections

Email is great for detailed information. But it's terrible for urgent, time-sensitive communication.

98% of text messages are read within 3 minutes. Only 20-30% of emails get opened promptly.

We integrated SMS into LetAdmin for property inspections:

  • Inspection completion notifications to landlords: "Inspection done for 47 Maple Rd. View report: [link]"
  • 24-hour reminders to tenants: "Reminder: Inspection tomorrow at 10am"
  • Urgent maintenance alerts: "URGENT: Boiler failure at Oak Street. Please call."

At Phillip James, SMS reminders reduced inspection no-shows from 12-15% to 3-4%. That's ~1 hour saved per week from eliminated wasted trips.

Cost? About £0.04 per SMS. Saving one wasted trip to a property pays for 375 text messages.

Read the full article: SMS Notifications for Inspections

80% Faster Property Photo Loading

Property pages were taking 4-5 seconds to load. Database queries were fast (100ms), but image processing was killing performance.

The issue: When you uploaded property photos, LetAdmin was generating thumbnails on-demand every time someone viewed the property. With 12 photos per property, that's 12-15 seconds of processing per page load.

The fix: Pre-process image thumbnails in the background when photos are uploaded. Property pages now serve pre-made thumbnails instantly.

The result: Property pages load in under 1 second (down from 4-5 seconds).

This matters when you're:

  • Showing properties to tenants on mobile during viewings
  • Quickly pulling up property details during landlord calls
  • Managing multiple properties throughout the day

Fast software = smooth operations.

Read the full article: Fast-Loading Property Photos

Polished Certificate Management

We've been using LetAdmin's certificate tracking at Phillip James for months. Real-world usage revealed some rough edges:

What we improved:

  • Faster certificate viewing: One click opens PDFs directly (was two clicks through a modal)
  • Better sorting: Certificates sorted by expiry date (newest first), which is what you actually care about
  • Duplicate detection: Tools to find and clean up duplicate certificates from bulk imports
  • Direct EPC links: Click to view EPCs on government register without downloading PDFs
  • Consistent pagination: All certificate lists use the same navigation style

These aren't flashy new features—they're polish that makes daily operations smoother.

The goal: Finding and viewing certificates should take 30 seconds, not 15 minutes hunting through email.

Read the full article: Certificate Compliance Tracking

Behind the Scenes: Performance Monitoring

None of this matters if the software is slow or unreliable.

This week we also built comprehensive performance monitoring:

  • Every page load is timed automatically
  • Slow database queries trigger instant alerts
  • Performance problems get caught before users notice
  • System monitors itself 24/7

At Phillip James, we caught and fixed a certificate loading issue the same day it occurred—before anyone complained. The monitoring alerted us, we diagnosed the problem (inefficient database query), fixed it within hours.

This is the infrastructure that lets us promise: LetAdmin stays fast as your portfolio grows.

Read the full article: Software Performance and Reliability

What This Week Means for Letting Agents

If you're managing 50-200 properties as an owner-operator or small agency:

You'll respond to Rightmove enquiries faster = more viewings booked = more properties let

You'll communicate more effectively = SMS for urgent matters, email for documentation

You'll waste less time = fast software, organized certificates, no hunting through emails

You'll miss fewer opportunities = automatic enquiry capture means no leads fall through the cracks

These aren't theoretical improvements. We're using this at Phillip James daily. The time savings are real. The improved conversion rates are measurable.

What We're Building Next

We're not slowing down. Coming soon:

  • Two-way SMS: Landlords reply to texts, responses appear in LetAdmin
  • Automated enquiry responses: Template messages sent within 60 seconds of Rightmove enquiry
  • Lead scoring: Automatically prioritize high-quality leads
  • Viewing booking integration: One-click viewing scheduling from enquiry records

The goal: Help small letting agencies operate as efficiently as large corporates—without the overhead, staff, or complexity.

We'd Love to Hear from You

Are you frustrated with slow response times to Rightmove enquiries? That's exactly what we built this for.

What would make your daily agency operations smoother? We're building LetAdmin based on real agency needs, and we'd love to hear what matters to you.

Want to see how this works in action? We're happy to do a quick demo showing the Rightmove enquiry capture and SMS notifications in action.

Get in touch: paul@letadmin.com


LetAdmin is in active development, built by letting agents for letting agents. Everything described here is being used at Phillip James (370+ properties) and refined based on real-world feedback. If you're interested in joining the priority list or want to share what your agency needs, we'd love to hear from you.